L I N C O L N

L I N C O L NL U T W Y C H E

Ad creative, the review

Two sets, both on brand and both using only the approved brochure renders. Set A is the first direction. Set B is the second, built as one campaign system with the hook carried at display scale. Tick the ones you would run and leave a note on any you want changed. Your ticks and notes save as you go, so you can close the page and come back. Send when you are done.

Set A  the first concepts

Page, caption card and editorial layouts. Headline sits under the image on the light tiles.

Set B  the second variations

One campaign system across three formats: the page, the still and the panel. Hook leads at display scale, overlays dialled back from the first cut.

Nothing ticked yet